Pre-Qualified Leads
94↑
Cost Per Lead
$42↓
Tripling filtered estimate volume without increasing ad spend.
The Problem
The contractor was spending thousands on shared lead networks (Angi/HomeAdvisor), battling 4 competitors for every job. Leads were cheap but entirely unqualified, resulting in a plummeting close rate and wasted drive time.
The Leads Makr Solution
We launched a hyper-targeted Meta ad campaign pushing homeowners into a rigid GoHighLevel qualification funnel. Only leads who passed budget and timeline criteria were allowed to officially enter the pipeline.
The Result
Generated 94 highly qualified, exclusive leads at an average of $42 CPL. The sales team stopped chasing dead ends and closed 28 major projects in 60 days.